In today's cloud computing age, one would think the IT world would ask less about why cloud but rather when and how, but the fact is many still wrestle with this fundamental shift in technology. Public clouds used to be just alternatives to in-house infrastructure hosting, but the rise of cloud apps makes the questions around cloud more and more app-centric, such as SaaS (Software as a Service), and even Everything as a Service.
If there's a SaaS for CRM like Salesforce, a SaaS for ERP like SAP S/4HANA Cloud, a SaaS for IT Service Management (ITSM) like ServiceNow, why not a SaaS for Application Performance Management (APM)? Well, there is! APM as a Service (APMaaS) is the fastest growing segment inside the global APM market which already surpassed $5 Billion USD, and growing at 12% per year according to a study published August 2017 “Global Application Performance Management (APM) Market 2014-2020” by Global Industry Analysts.
In a recent publication 2018 Application Performance Management Predictions, one of the predictions is APM is Mission-Critical "Application Performance Management (APM) tools help organizations to scrupulously monitor and create applications that ensure desired performance and accessibility. APM will continue to add business value for enterprises in 2018, as it will help diagnose the complex issues and lead to an improvement in application performance and customer experience. APM will also play a crucial role in ensuring that applications continue to sustain and perform even in a virtual scenario that is prone to cyber-attacks and risks."
Now that we established that IT Management realized APM is critical, let's look at why APMaaS is gaining growth and traction among enterprises. We surveyed some of our large customers for top reasons they went with a Cloud-based APM solution and here are a summary of the findings.